Soumya Mukherjee
Soumya Mukherjee
Chief Operating Officer, hoichoi | Monetization, Content & AI | OTT Platform Leader | Originals, IP & Partnerships | ex Decathlon

COO  ·  Platform Builder  ·  AI-Era Operator

I build
platforms.

Executive Summary

Platform leader with 12+ years of P&L ownership — building and scaling consumer businesses where content strategy, monetization architecture, and AI converge. As COO of hoichoi, scaled the platform from zero to 12M+ global subscribers, achieved cash-flow profitability, and built a multi-revenue business spanning originals, theatrical IPs, micro-drama, branded content, bundling and platform licensing in India and key International markets.

Commissioned and curated 200+ originals and a library of 500+ acquired movie titles, a slate that became the primary subscription growth engine, with multiple IPs adapted across Indian & International languages and formats. Part of the founding team behind LoglineAI, applying frontier LLMs to creative content workflows across OTT and studio ecosystems. Prior to hoichoi was part of the core team to launch Decathlon's e-commerce in India and led the GTM efforts.

I'm also a travel nerd at heart — curious about cultures, obsessed with good storytelling, and passionate about figuring out the next travel hack.

Work Profile Ask Soumya

Recognition

Pioneer Moments.

First regional OTT from India to scale to 12M+ global subscribers
India, US, UK, AUS, CAN, Middle East, Malaysia, Bangladesh
Built one of the first regional OTT theatrical IP verticals in India
Highest-grossing Bengali films of their respective years, both markets
Among the first OTT leaders to deploy LLM tooling natively across all business functions
Content, VFX, localization, marketing, financial modelling
Originals slate — first of its kind in Bengali, adapted across multiple Indian languages
200+ originals. IPs that crossed language and format boundaries commercially
GTM pioneer for Decathlon's e-commerce launch in India
0-to-1 omnichannel strategy for one of India's largest retail brands
Built from zero: hoichoi · hoichoi Studios · Sooper · LoglineAI
Four distinct platforms and products from a single operating seat
LinkedIn Download CV Ask Soumya

Featured across leading national and trade publications. Multiple industry award recognitions.

How I build

Core Capabilities.

Platform & Scale
hoichoi · 8 markets · 100+ org
12M+
subscribers
+
12M+
Global subscribers
8
Local markets
Yr 7
Profitability
100+
Org size

Built hoichoi's full product, growth, and market expansion engine from zero — across India, US, UK, Australia, Canada, the Middle East, Malaysia, and Bangladesh. Full P&L, cash flow, and board reporting from day one.

  • Scaled from zero to India's leading regional OTT — first regional language streaming service at this global scale
  • Achieved cash-flow profitability in Year 7 while sustaining full growth investment across content, product, and markets simultaneously
  • Owned P&L, cash flow, and board reporting across a 100+ member organisation spanning product, growth, partnerships, marketing, and content
P&L ownershipPlatform scalingInternational expansionBoard reporting
Revenue Architecture
7 streams · Subscription, bundling, licensing & more
7
revenue streams
+
7
Revenue streams
20+
Global partners
4+
Partner categories
Yr 7
Profitability

Architected the end-to-end monetization stack — every stream designed, built, and operated from scratch. A platform that earns across multiple vectors simultaneously, reducing dependence on any single revenue source.

  • Direct subscription: tiered plans with data-driven acquisition and retention funnels
  • Bundling: large-scale distribution deals with telecoms, DTH, ISPs, and e-commerce platforms globally
  • Content licensing: IP licensed to other OTTs and broadcasters across India and internationally
  • Branded content & IP monetization: commercial partnerships built around the content slate
  • Theatrical IP: hoichoi Studios — box office revenue from Bengali theatrical releases
  • Micro-drama (Sooper): incubated a new platform and content format entirely
  • Platform licensing: technology and infrastructure licensed to third parties
Monetization architectureBundling dealsContent licensingSubscription growth
Content & IP Strategy
200+ originals · Theatrical · Cross-language adaptation
200+
originals
+
200+
Originals commissioned
500+
Acquired titles
3+
Languages adapted
#1
Bengali films, their year

Led originals commissioning with an audience-first, data-informed approach. Slate decisions built on genre gap analysis, audience segmentation, and market-specific programming strategies for India, Bangladesh, and international territories.

  • Commissioned 200+ original series — the slate became hoichoi's primary subscription growth engine
  • Multiple IPs adapted into Hindi, Tamil, Telugu, and other Indian language formats — commercial resonance far beyond a single market
  • Built hoichoi Studios: Bengali theatrical releases ranking among the highest-grossing films of their years in both India and Bangladesh
  • Curated a library of 500+ acquired movie titles anchoring catalogue depth and viewer retention
  • Incubated Sooper — a Hindi and English micro-drama platform, expanding into an entirely new content format
Originals commissioningIP strategyTheatrical IPCross-language adaptation
Partnerships & Global Deals
Telecoms, DTH, OTTs, e-commerce · 6+ countries
20+
global partners
+
20+
Active partners
4
Partner categories
6+
Countries with deals
2x
Growth via bundling

Built and managed a strategic partnerships portfolio of 20+ global distribution and platform partners — structuring deals that drove both subscriber acquisition and revenue diversification simultaneously.

  • Telecoms: carrier-billing and bundling partnerships across India, Middle East, and Southeast Asia
  • DTH & cable: distribution deals that brought hoichoi into living rooms at scale
  • OTT platforms: content licensing and co-distribution with other streaming services
  • E-commerce: bundling with major platforms for subscription acquisition at checkout
  • Every deal structured to serve dual purpose — subscriber growth AND revenue diversification
Strategic partnershipsDistribution dealsTelecom bundlingInternational deals
AI as an Operating Layer
LLMs deployed across content, VFX, finance, growth
6+
functions automated
+
6+
Business functions
LLM
Frontier models deployed
Full-stack
Infra, not a feature
LoglineAI
Incubated

Applied frontier LLMs across every business function — not as a feature, but as operational infrastructure. AI as a layer that runs underneath the business, making each function faster, sharper, and more scalable.

  • Content creation & evaluation: LLM-assisted script analysis, IP evaluation, and content scoring at scale
  • Metadata enrichment: automated tagging, genre classification, and catalogue intelligence
  • VFX pipelines: AI tooling integrated into post-production workflows
  • Localization: LLM-assisted dubbing, subtitling, and cultural adaptation pipelines
  • Growth marketing: AI-driven lifecycle automation, segmentation, and personalisation
  • Financial modelling: LLM-assisted scenario planning and revenue forecasting
LLM integrationWorkflow automationContent AILoglineAIAI-led modelling
Omnichannel & Consumer GTM
Decathlon India · Pioneer of omnicommerce
0→1
GTM built
+
0→1
E-commerce GTM
5+
Multi-country experience
Online ↔ Offline
Integrated commerce
D2C
Performance + CRM

Part of the core team that launched Decathlon's e-commerce vertical in India — one of the earliest and most ambitious omnichannel retail experiments in the country. This consumer growth mindset shaped every commercial decision since.

  • 0-to-1 e-commerce GTM: product listing architecture, pricing strategy, and digital acquisition built from scratch across multiple countries
  • Online-to-offline integration: pioneered click-and-collect, in-store digital touchpoints, and unified inventory — among the earliest in Indian omnicommerce
  • Omnicommerce products: ship-from-store, store-assisted checkout, unified loyalty across channels, digital-first in-store experience design
  • B2C acquisition & retention: performance marketing, CRM automation, and customer lifecycle programs across digital and physical channels
  • Store launch integration: digital-physical experience design ensuring online and offline channels reinforced each other at every new store opening
OmnichannelE-commerce GTMD2C growthCRMPerformance marketing
AI-Powered

Ask Soumya anything.

This AI is trained on Soumya's work, decision-making style, and real-world outcomes. Ask it anything you'd typically explore in a senior leadership conversation around revenue strategy, IP building, leadership, etc.

You can test strategic thinking with hypotheticals, dive into past builds and execution frameworks. Just share your company context, and it will tailor responses accordingly — as Soumya would think and operate.

Powered by Claude API · Trained on Soumya's documented work · Tailors to your context · Never fabricates metrics

What's next

Let's talk.

Twelve years building at the intersection of content, revenue, and technology. Ready to apply that at global scale.

LinkedIn Download CV